"Art is not what you see, but what you make others see." – Edgar Degas
Partnered with Interior Designers at Best Western to completely reinvent the art package for all VIb brand boutique hotels, significantly elevating the brand's visual identity and guest experience through innovative design solutions.
Featured Project:
In an innovative marketing move, I developed the "Art Inspired By Color" booklet, which matched artwork from our collections to Sherwin Williams' Colors of the Year.
This initiative was extremely well-received by our interior designer clients.
Designed the artwork and wall graphics for the Best Western Supply and Design Department at the Best Western Convention in Honolulu, HI.
Developed and launched a user-friendly website featuring an interactive art gallery, significantly improving art selection efficiency for clients and enhancing user engagement.
Created ShopHotelArt.com, offering a bespoke ecommerce experience for hotel owners with interactive art visualization, simplifying art selection and enhancing the purchasing journey.
Launched HealthcareArt.Shop, establishing a tailored ecommerce platform with advanced product visualization tools, catering to medical professionals and interior designers.
Contributed to the design and development of a user-friendly website tailored for hotel owners, simplifying the navigation of a complex artwork program and streamlining the artwork selection and ordering process.